10Selected work — Store

Chow Sang Sang

Between Dream and Desire — a jewellery store in the heart of Jordan, Hong Kong, where mirrors blur the line between wanting and having.

Location
Jordan, Hong Kong
Year
2009
Practice
Axiomoval partnership
The space
Located in the heart of Kowloon in Hong Kong, this jewellery store sits at the centre of one of the city's busiest retail corridors — a place where people come equally to buy and to dream. In areas where ceiling height was limited, mirrors were introduced overhead, resolving the spatial constraint while carrying a deeper conceptual intention: the reflection as a metaphor for the distance between desire and reality, between dreaming of the jewels on display and the act of making them yours.
Previous project
Soalian Restaurant